Privacy Policy


Last update: 17.04.2020

We, LivingPackets SA ("LPSA"), together with our subsidiaries and affiliates ("LivingPackets", "we" or "us"), take your privacy very seriously and we have taken every measure to ensure that your information and communications with us remain secure and private.

In this privacy statement (the "Privacy Statement", the "Privacy Policy") we would like to explain clearly and comprehensively what information we collect when you visit our website including all related pages and LivingPackets Mobile Apps (the "Website" or "Site"), or when you use our services, enter into contracts and/or business relationships with us and how this information is used, processed, transferred and stored. Our Privacy Policy also contains information about our practices regarding the placement of cookies, including the types of cookies we use and how you can manage them and control the collection, correction and/or deletion of your personal information.

1. The LPSA & YOU


The LPSA is the data collector, data processor and also the controller of personal data relating to identified or identifiable natural persons who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier, or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person. This includes information such as the official name, address, telephone number and date of birth. Information that cannot be linked to your real identity - such as favourite websites or number of users of a site - is not considered personal data ("personal data").


LPSA's registered office is located at Avenue C.F. Ramuz 80, 1009 Pully, Switzerland.


If you have any questions about this data protection declaration or your data protection options, you can contact us directly by email at


You, as the data subject, are the so-called identified or identifiable natural person. Your personal data are collected and processed by LPSA (the data controller). This policy is only binding on, but not limited to, the following persons: client/user of the LPSA, sharing angels, recipients of a parcel delivered with the THE-BOX parcel solution or via the LivingPackets platform, suppliers of the LPSA, visitors to any digital platform, LPSA website (Internet sites, social media platforms, etc.), as well as persons who are in contact with the LPSA in any way (e-mail correspondence, etc.) and persons who intend to enter into a business relationship or conclude any type of contract with the LPSA.


We process personal data that we receive from you in the course of our business relationship. In addition, we process - to the extent necessary for the provision of our services - personal data which we have received from our subsidiaries and affiliated companies or from other third parties in a permissible manner (e.g. to execute orders, to fulfill contracts or on the basis of consent given by you). On the other hand, we process personal data that we have obtained and are permitted to process from publicly accessible sources (e.g. debtor lists, land registers, commercial and association registers, press, media).


2.1. Website or App

We process personal data that we receive from you in the course of our business relationship. In addition, we process - to the extent necessary for the provision of our services - personal data which we have received from our subsidiaries and affiliated companies or from other third parties in a permissible manner (e.g. to execute orders, to fulfill contracts or on the basis of consent given by you). On the other hand, we process personal data that we have obtained and are permitted to process from publicly accessible sources (e.g. debtor lists, land registers, commercial and association registers, press, media).


When you visit our website or use our Mobile App, our servers always temporarily store, for connection, setup and security purposes, the connection data of the computer connecting to our website, a list of the Internet pages you visit within our website, the date and duration of your visit, the IP address of your device, the identification data of the type of browser and operating system used, the Internet page through which you are connected to our website and any other similar data and information that may be used in the event of attacks on our IT systems. Additional personal data such as your name, address, telephone number or e-mail address are not collected unless you provide this information voluntarily, e.g. when filling out an online contact form, as part of a registration, survey, competition, fulfillment of a contract or a request for information.


The legal basis for the processing of the aforementioned categories of data is Art. 6 (1) a) of the European General Data Protection Basic Regulation (GDPR). For this reason, particularly to ensure security and a smooth connection establishment, we have a legitimate interest in processing these data.

2.2. Provision of our services


The personal data which we require as a result of a business relationship (e.g. to provide a service and/or another obligation) based on a pre-contractual, contractual obligation or which, at the discretion of LPSA, are necessary to carry out a duty, task or similar obligation incumbent on us, may be used by LPSA for these same business purposes.


In general, the personal information that you provide to LPSA, directly or indirectly, when registering on our website, using our services, entering into contracts with us or through any other business relationship with us, is as follows:

  • Contact information such as name, address, e-mail address, and telephone number;

  • Financial information such as bank account number, payment status, and invoices;

  • Identification information. This includes your driver's license number. If you do not have a driver's license, another authentication method will be used to enable us to identify you. In doing so, we always try to request only the means and data necessary for identification, in order to protect your privacy as much as possible.

  • Account information such as login details, including your email address, and other information provided through your user account;

  • Information related to the shipment and services such as the tracking number, tracking information, location data, the status of a shipment, the delivery location, the type of packaging, the quantity, the weight, an image of the package and customs information;

  • Information about the user and his preferences such as shipping quantities, complaints, the progress of purchases and related business activities, communication, survey information, purchasing preferences, etc.


Some of our services and features require you to enable geolocation in your browser or app or operating system. We collect, use, and share accurate location data, including the real-time geographic location of your computer or device, to provide location-based services to you. This data is used for service purposes only. Where available, location-based services may use GPS, Bluetooth, and your IP address, as well as Wi-Fi hotspots and cell towers and other technologies to determine the approximate location of your devices. If you deactivate the respective function, your data will no longer be collected. The data stored until then can be deleted at your request. For more information, please refer to paragraph 9 "Your rights" of this privacy policy.


Art. 6 (1) b) GDPR serves as the legal basis here, since the processing is carried out for the performance of a contract in which you are involved.

2.3. Use of personal data to provide information, and for advertising, as well as other, purposes

We process personal data that we receive from you in the course of our business relationship. In addition, we process - to the extent necessary for the provision of our services - personal data which we have received from our subsidiaries and affiliated companies or from other third parties in a permissible manner (e.g. to execute orders, to fulfill contracts or on the basis of consent given by you). On the other hand, we process personal data that we have obtained and are permitted to process from publicly accessible sources (e.g. debtor lists, land registers, commercial and association registers, press, media).


If you are an existing customer or user of LPSA, your contact information (e.g. name, address, email address) may be processed to contact you and to inform you of our latest offers, news, products and our own services and related services from our partners. With your consent, we will only use your e-mail address to inform you about LPSA's products and services or changes to the privacy policy, terms of use or similar.


The legal basis for the aforementioned processing of the data is Art. 6 (1) f) GDPR. The processing of customer data for own direct marketing purposes shall be deemed to have been carried out in the interest of legitimate business. You have the right to object to the processing at any time. To exercise your right, simply contact us using the contact details provided in this privacy policy.


If you register for one of our newsletters, we are entitled to use your e-mail address for this purpose. When you register for our newsletter, we also save the IP address of the computer system assigned by the Internet Service Provider (ISP) and used by you during registration, as well as the date and time of registration. The collection of this data is necessary to understand the (possible) misuse of your e-mail address at a later time and thus serves the goal of legal security. As part of your registration, we also obtain your consent to adapt the content of our newsletter to your needs and interests on the basis of the data received from you and stored about you, such as your account information, order history or other information provided by you (including, for example, your participation in surveys or similar). If you have also consented to the placement of cookies and the monitoring of your usage patterns on our website, we use data about your use of our website so that you can receive personalized messages that match your specific interests and preferences. Our newsletter contains so-called tracking pixels. A tracking pixel is a thumbnail image embedded in such e-mails sent in HTML format to enable the recording and analysis of log files. This enables statistical analysis of the success or failure of online marketing campaigns. By means of the embedded tracking pixel we can see if and when an email was opened and which links were called up in the email. You can unsubscribe from the newsletter at any time by clicking on the corresponding link at the end of the newsletter. In case of an objection or cancellation of our newsletter service, the corresponding data will be blocked and no longer processed for these purposes.


3.1. Web Tracking


The LPSA uses any tracking software exclusively for internal, statistical purposes. No individual personal data or individual IP addresses are collected. The data is used exclusively in anonymised and summarised form for statistical purposes and for the further development of the website.

3.2. Cookies


Cookies (the "cookies") are small files containing a series of characters that are sent to your device when you visit our website. When you visit our website, the cookie enables our website to recognize your browser and read certain information stored in the cookie. Cookies are used on many pages for various purposes. Cookies can be placed on your device by us as the operator of the website. These cookies are called first party cookies. Some cookies may be placed on your device by parties other than the LPSA, such as our advertisers or parties who set cookies to enable chat services or to analyse the use of our website. These cookies are referred to as third-party cookies.


We use cookies and similar technologies, such as tracking pixels, tags, web beacons, clear GIFs, JavaScript and local storage on our website to help us and third parties obtain information about your visits to our website, to facilitate the provision of our services, to deliver advertising, communications and content from us and third parties on our website and those of third parties as specific as possible to your interests, language and other preferences, to help you obtain information you are looking for, provide secure and protected services for online transactions, measure how many people use our website and how they use it to operate our website efficiently, improve our website and better understand our audience, analyze and solve technical or organizational problems related to our website (troubleshooting) and enable you to share content from our website through your social media accounts such as Facebook, LinkedIn or Instagram


The cookies we use are functional, analytical and tracking cookies. Functional cookies are used to carry out or facilitate the transmission of communication via the Internet. Furthermore, we use these cookies only if they are absolutely necessary to provide you with our services, e.g. to use a shopping cart or to log in to protected areas of our website. Analytical cookies are used to learn and understand how our visitors interact with our website. These cookies enable us to improve and optimise our website, for example by ensuring that our visitors can easily find the information they are looking for. In order to analyse how our website is used, we count the number of visitors, the number of visits, the number of pages you use or the location from which you visit our website. Finally, tracking cookies are used to keep a record of our visitors' browsing history. These cookies are used, for example, when we display advertisements on other websites and in other apps. We may also use these cookies to track which of our ads you have already seen, so that you will not always see the same banners or content on your social media such as Facebook, LinkedIn or Instagram.


If you no longer wish cookies to be stored on your device, you can withdraw your consent at any time by adjusting your browser settings so that your browser rejects all cookies or third-party cookies. You can also delete the cookies already stored on your device. If the cookies are deactivated, our website will continue to function. However, some parts of our website, such as the shipping tool or the tracking and tracing tool for packages, may not work if cookies are disabled. Furthermore, disabling cookies does not mean that you will no longer see advertising. It just means that ads will not be customized to your interests or will be repeated more often.


The complete list of the cookies we use can be found here.

3.3. Google Analytics


Our website uses Google Analytics, a web analysis service of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). Google Analytics uses cookies that enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transferred to a Google server in the United States of America and stored there. However, by activating IP anonymization on the website, your IP address is first shortened by Google in the member states of the European Union, or in other signatory states of the Agreement on the European Economic Area. Only in exceptional cases will the complete IP address be transferred to a Google server in the United States of America and shortened there. On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide other services related to website and internet usage. The IP addresses transmitted by your browser within the scope of Google Analytics are not combined with other data from Google.

3.4. Google Web Fonts


In order to display our content correctly and graphically appealing in all browsers, we use "Google Webfonts", a service offered by Google to display fonts on this website. We do not collect any personal data about the integration of Google Webfonts. The use of script or font libraries automatically triggers a connection to the library operator. It is possible that the operator - in this case, Google - may collect personal information. The privacy policy of the library operator Google can be found at

3.5. Google Ads


We use the online advertising program "Google Ads" and the conversion tracking function of Google Ads. Google Conversion Tracking is an analysis service provided by Google.


When you click on an ad delivered by Google, a conversion tracking cookie is placed on your computer. These cookies expire after 30 days, do not contain any personal information, and therefore cannot be used to identify you. If you visit certain pages on our site and the cookie hasn't expired, we and Google can tell that you clicked on the ad and were directed to that page. Each Google Ads customer has a different cookie, so it's not possible to track cookies across other ad serving customers' sites. The information collected through the conversion cookie is used to compile conversion statistics for AdWords customers who have opted into conversion tracking. Customers can see the total number of users who clicked on their ads and were redirected to a page with a conversion tracking tag. However, they do not receive information that allows them to personally identify users. If you do not wish to participate in conversion tracking, you may refuse to use cookies and prevent them from being installed by changing the settings in your browser software (opt-out option). You will then not be included in the conversion tracking statistics. For more information and Google's privacy policy, please visit:

3.6. YouTube videos


We embed YouTube videos on our website. The operator of the respective plugins is YouTube, LLC (901 Cherry Ave., San Bruno, CA 94066, USA; "YouTube"). YouTube is a subsidiary of Google. When you visit a page with the YouTube plugin, a connection is made to YouTube's servers, which tell YouTube which pages you visit. If you are signed in to your YouTube account, YouTube can personally associate your browsing behavior with you. You can prevent this by logging out of your YouTube account first. When a YouTube video is launched, the provider uses cookies that collect information about user behavior. For additional information about the purpose and scope of YouTube's data collection and processing, as well as information about your rights and privacy preferences, please visit:

3.7. Google Remarketing


Our website uses the remarketing function and the services of Google. The function was developed to present interest-based ads to website visitors within the Google advertising network. A cookie is stored in the browser of the website visitor, which makes it possible to recognize the visitor when visiting websites that are part of the Google advertising network. These pages may display ads to visitors for content that the visitor has previously viewed on websites using Google's remarketing feature.


Whenever you visit our website, personal data, including your IP address, is transmitted to Google in the United States of America. This personal data is stored by Google. Google may pass on this personal data, which is collected through the technical process, to third parties.

3.8. Social media plugins


On our website and in accordance with Art. 6 (1) f) GDPR, we use social media plugins (such as Facebook, Google+, Twitter etc.) to promote our brand, products and services and to contact our customers. Therefore, these advertising purposes are considered to be carried out out of a legitimate interest. It is the responsibility of each social media provider to comply with all applicable laws and regulations.

4. Third party services and websites

Our website, products, applications and services may contain links to third party websites, products, and services. Our products and services may also use or offer products or services of third parties. Information collected by third parties, which may include location or contact information, is subject to their privacy practices and not this Privacy Policy.

5. Automated decision making and profiling

The LPSA receives personal information about you as part of its cooperation with financial intermediaries. This information is collected on the basis of the duty of care pursuant to Art. 10 ff. AMLA and serve, among other things, as a basis for the preparation of its customer/user profile.

6. Transmission of personal data

The LPSA receives personal information about you as part of its cooperation with financial intermediaries. This information is collected on the basis of the duty of care pursuant to Art. 10 ff. AMLA and serve, among other things, as a basis for the preparation of its customer/user profile.


Subject to this privacy policy, LPSA does not sell, transfer or distribute your personal data to third parties and will not do so in the future unless required by law, necessary for the purposes of the contract, or with your express permission.


We may share your personal information under the following circumstances:

  • with our affiliated companies, groups of companies, subsidiaries, and business units or with third parties, if this is necessary for the purposes mentioned in section 2.

  • with data processors, i.e. persons who process personal data on our behalf, such as Mailjet or Hotjar. In such cases, these third parties will use your personal information only for the purposes described in Section 2 and only in accordance with our instructions. We will only use processors who provide sufficient guarantees to take appropriate technical and organizational measures to ensure that your rights are protected. External service providers who process data on our behalf are contractually obliged to maintain strict confidentiality in accordance with Art. 28 GDPR. We retain responsibility for the protection of your data under these circumstances.

  • with our employees, if and to the extent that this is necessary for the fulfillment of their tasks. In this case, access is only granted if and to the extent necessary for the purposes described above and only if the employee is obliged to maintain confidentiality.

  • if this is required by law, court order, or any other private or public law procedure which is required by a public body or institution under a statutory or regulatory obligation.

  • if financial services institutions or similar institutions to which we transfer personal data in order to carry out business relationships, we may transfer personal data which is required, among other things, to establish or exercise our legal rights in connection with a business transaction, such as a sale, merger, consolidation or disposal of assets, or in the event of bankruptcy, or if it is necessary as part of this process.


We may transfer the personal information we collect about you to countries other than the country where the information was originally collected. These countries may not have the same data protection laws as the country where you originally provided the information. If we transfer your personal information to other countries, we will protect that information as described in this Privacy Policy and in accordance with applicable law. This agreement is a protective measure in connection with the transfer of personal data between different jurisdictions.

7. Data security

LPSA takes all necessary technical and organizational security measures to protect your personal data from loss and misuse. In particular, your personal data is protected against unauthorized access, the confidentiality of your personal data is guaranteed, the integrity and availability of your personal data are maintained, our staff is trained in the requirements of information security and actual or suspected data protection violations are reported in accordance with applicable law. In order to guarantee the security of your data during transmission, we use state-of-the-art encryption procedures (e.g. SSL) via HTTPS.

8. Data storage


Your personal data will not be kept longer than necessary for the purposes for which it was collected or in accordance with applicable retention policies and/or in accordance with applicable law. Our retention policies reflect LPSA's local statute of limitations and national legal obligations. The respective legal retention period is decisive for the duration of the storage of personal data.


After the retention period expires, we will delete or make anonymous your personal data, unless we need to store certain of your personal data for another purpose. This will only happen if we have a legal basis for storing your personal data. We will also ensure that personal data is only accessible for this other purpose.

9. Your rights


As a data subject, you have the following rights with regard to your personal data:


Right of access. You are entitled to a copy of the personal data we hold about you and to information on how we use it. Your personal data is usually provided to you in digital form. We may require you to prove your identity before we provide the requested information.


Right of rectification. We will take reasonable steps to ensure that the information we hold about you is accurate and complete. However, if you believe that this is not the case, you have the right to request that any incomplete or inaccurate personal data we process about you be amended.


Right to deletion. You have the right to request us to delete your personal data, for example, if the personal data is no longer necessary for the original purpose for which it was collected, if personal data is out of date or if you withdraw your consent to the reasons for which data is processed.


Right to limit processing. You have the right to ask us to (temporarily) stop using your personal data, e.g. if you think that the personal data we hold about you might be incorrect or if you think that we no longer need to use your personal data.


Right to data transferability. You may have the right to request that we transfer personal data that you have provided to us to a third party of your choice.


Right of objection. You have the right to object to processing based on our legitimate interests. You may also ask us to stop using your personal data for marketing purposes at any time, and if you do so, we will immediately stop using your personal data. For other purposes based on our legitimate interests, we will no longer process your personal data on this basis if you object unless we have a compelling legitimate reason for processing. Please note, however, that we may not be able to provide certain services or benefits if we are unable to process the personal data required for that purpose.


Rights related to automated decision making. You have the right not to be subject to a decision based solely on automated decision making, including profiling, that produces legal effects for you or significantly affects you in a similar manner. If you have been subjected to an automated decision and do not agree with the result, you may contact us using the following information and ask us to review the decision.


Right to withdraw consent. We may ask you for your consent to the processing of your personal data in certain cases. In this case, you have the right to revoke your consent at any time. After the revocation of your consent, we will stop further processing as soon as possible. However, the legality of the processing before the revocation of the consent remains unaffected.


Complaint. You have the right to lodge a complaint with the relevant regulatory authority in your country (or state). The list of European competent supervisory authorities can be found on the European Union Website.

10. Changes to the privacy policy


This Privacy Policy may be updated periodically, without prior notice to you, to reflect changes in our personal information practices. We will post a prominent notice on our website to notify you of any material changes to our privacy statement and will indicate at the top of the notice when it was last updated. Please check back regularly to be informed of any changes.


By using our website and services, you agree to this privacy policy.